Swiss Music Export is a Non-Profit-Organisation funded by Pro Helvetia, FONDATION SUISA, Stiftung Phonoproduzierende, and Schweizerische Interpretenstiftung SIS.
«Vision»
Swiss music can successfully present, network and market itself on the international music market. SME sees itself as a door opener for the Swiss music scene to the networks of the European and worldwide music business.
«Mission»
Swiss Music Export is the point of contact for the professional Swiss music industry and supports it in its efforts to export music abroad. SME creates and promotes networks that music professionals need for marketing.
Implementation («Strategy»)
Swiss Music Export offers services to help the Swiss music business reach its export goals.
SME’s partners are those entities that represent artists, bands and artistic projects and work on their behalf (e.g. labels, managements, artists, agencies, publishers).
Support institutions of all kinds that have less direct proximity to the music business can mandate certain activities in the areas of export and networking to Swiss Music Export.
Frame of Action:
- SME helps the Swiss music business achieve its export goals and realise its export potential.
- SME fosters networking between music creators and other professionals in Switzerland and abroad.
- SME encourages professionalisation in the Swiss music scene.
- SME is a point of contact for musicians and their representatives (managers, etc.) who want to export abroad.
- SME supports the development of the Swiss music sector in an international context.
- SME advises international players who want to find out more about Swiss music.
- SME identifies the best ways for Swiss musicians to export their work abroad.
- SME coaches and advises musicians on their way abroad.
- SME sustainably strengthens Swiss music abroad, both at the level of artists and at the level of structures.
The main focus of SME’s work is on:
- Showcase and networking events abroad.
- Showcase and networking events in Switzerland.
- Invitation of international industry professionals to events in Switzerland.
- Promotion of know-how transfer between professionals in the music business.
- «Business support»: SME can provide financial support for business development projects upon request.
- Consulting for the local music scene in the business area
- Informing the Swiss music scene about international activities and developments
- Informing the international music industry about activities and releases in Switzerland.
SME pays special attention to:
- SME’s support for a project or artist is limited in time.
- SME is continuously expanding its network.
- SME regularly exchanges information with funders, professional associations and other partner organisations.
- SME continuously adapts its services and activities according to demand.
SME does NOT:
- SME does not fund any productions or tours.
- SME does not select the acts for showcase festivals.
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Selection Criteria
In regards to project support, Swiss Music Export has set a criteria which enables it to select individual musicians or music groups. This implies evaluating the commercial and musical potential of each request received. This is done from studying the markets (or countries) targeted, in relation to a specific music genre and by taking into consideration the artists commercial appeal in terms of CD releases, distribution and tours, as well as the musician’s artistic potential, in terms of media presence and festival bookings.
Artists can be supported financially by SME for a maximum of 2-3 years per territory. Further support on a non-financial basis may continue. More information about the work of Swiss Music Export can be found on the Info Desk page.
Please contact one of the SME offices if you need more informations.
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See also: Business Support
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Newsletter / Website
Artists are requested to send information about international releases and tours to info@swiss-music-export.com.
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