SME at m4music – Lausanne & Zurich – 30.03. – 01.04.2017
It’s spring time again, time for Swiss Music Export’s very own home conference/festival, m4music. This year’s edition is launched on Thursday 30 March in Lausanne before moving on to Zurich’s Schiffbau hall for Friday’s and Saturday’s programme. Once again, Swiss Music Export has lined up a series of exciting events, all of which are ideal occasions to refresh old friendships and form new ones.
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The Swiss Music Export Brunch and “Business Mixer”
Saturday 1 April 2017, 11:00 – 13:00
Moods @ Schiffbau Zurich
First off, there is the traditional and unmissable SME Business Mixer Brunch. It brings together artists and music business professionals from Switzerland and abroad and is an ideal starting point for a long and productive day – especially as we also serve the best sour dough bread in town, together with an irresistible buffet of coffee, cheeses, cold meats and fruit.
Entry is by invitation only. The deadline for registration is Monday, 27 March. And please no more than one representative per band. Please register here: http://goo.gl/forms/Po8YG6G7po
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European Hotspots
Saturday 1 April 2017, 13:00 – 14:15
Moods @ Schiffbau Zurich
A panel of representatives from various important European festivals will talk about the special features of their events, the criteria that determine their programming, and the reasons why artists, promoters, media and other music professionals should take note of them.
The participants are:
Almudena Heredero: Director Primavera Pro / Primavera Sound, Barcelona
Richard Zijlma: General Manager, Amsterdam Dance Event
Nathalie von Rotz: Event Executive, The Great Escape, London / Brighton
Dino Lupelli: Founder & Director, Linecheck Music Meeting & Festival, Milano
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Cool Britannia
Saturday 1 April 2017, 14:30 – 15:45
Moods @ Schiffbau Zurich
This panel is presented in partnership with The Great Escape Festival in Brighton where Switzerland is a featured guest country this year. Beyond focusing on strategies for Swiss artists to “crack” the UK market, the panel will discuss aspects of the British music business the Swiss music industry should learn from as well as elements of the Swiss music scene that might be of interest to the UK. The panel will seek to define other areas of the music business where a cooperation between Swiss and British individuals and companies might be mutually profitable, and help to determine the best starting points for fruitful collaborations.
The panel will be chaired by Gordon Masson, editor IQ Magazine London.
Participants are:
Joanna Ashmore: Agent at Coda Music Agency, London
Vic Galloway: Music Broadcaster at BBC 6, Freelance Journalist, Musician and Author, London
Nikki McNeill: Director, Global Publicity, London
Anthony Nyland: Management, Salvation Records, London
Fernanda Ramos: Cilia Hunch, London and Zurich
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ETEP Reception
Saturday 1 April 2017, 17:15 – 18:15
Moods @ Schiffbau
The European Talent Exchange Programme (ETEP) is an initiative of Eurosonic Noorderslag to stimulate cross-border circulation of European artists and repertoire on festivals, radio, and media in Europe. Together with 100 main music festivals in Europe, 27 European public radio stations united in the EBU, many European export offices, and supported by the international music press, ETEP helps emerging European artists to build international careers.
Ruud Berends, project manager at the European Talent Exchange Programme (ETEP), will present and discuss the aims and achievements of ETEP, followed by a short apéro and chat. Also on stage will be Marion Meier (Zürich Openair), Marlon McNeill (Management Fai Baba) and Jean Zuber (Swiss Music Export).
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One-to-One Matchmaking
Saturday 1 April 2017, 16:00 – 17:30
LaSalle Bar @ Schiffbau
SME´s One-to-One Matchmaking event offers an ideal opportunity for business professionals from Switzerland to meet up with colleagues from all over Europe. In a bespoke series of pre-arranged and timed face-to-face encounters they will be able to exchange ideas and strike up new connections without the tiresome and difficult business of finding out who does what in amongst a large throng of festival people.
Participation at the One-to-One Matchmaking event is strictly by SME invitation only!
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The Grill – Swiss music under the critical microscope
Friday 31 March 2017, 16:15 – 17:15
Moods @ Schiffbau
Many Swiss bands dream of success abroad, few achieve it. There are many reasons why an artists who is heaped with plaudits at home fails to make any headway abroad. Tastes may be different, fashions might clash, too many artists may be doing the same thing, or a band that profits from a hometown bonus in Switzerland simply doesn’t cut the mustard anywhere else.
In this event, a number of recent Swiss tracks will be analysed for their international potential by two experts from Germany. Jens Balzer and Petra Husemann-Renner. Balzer is a music journalist from Berlin who writes for Tages-Anzeiger’s arts supplement “Züritipp” and has on several occasions ruffled local feathers with his incorruptible criticism of inferior productions. Husemann-Renner is the CEO of Motor Music in Berlin. On the other side of the grill stands Swiss Music Export’s Jean Zuber. He will attempt to defend the honour of Swiss music-making in the face of an onslaught of brutal and perhaps not always fair international criticism.
The event will be chaired by Yann Cherix, editor Züritipp, Zurich
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m4music
Swiss Music Export Brunch and “Business Mixer” Registration
m4music Professional Programme
m4music Conference Programme
4music Music Festival Programme
