Swiss Music Export @ m4music

m4music
20/21 March 2026
Schiffbau and other venues
Zurich, Switzerland

The official start of spring, March 21: could there be a more appropriate date for a music festival/conference that prides itself on serving up our musical future, now? With a carefully curated range of panel discussions, workshops and presentations, and a bright and spacious foyer with plenty of bar space and sofas to sit and chat, Zurich’s m4music is definitely amongst the most convivial and comfortable occasions to sniff out the latest trends, names and developments in the European music world. Not forgetting, of course, an open-to-the-public music programme that is regularly sold-out weeks in advance!

As it’s taking place practically round the corner from our offices, Swiss Music Export will once again be very busy at m4music, hosting a number of unmissable events designed to bring together Swiss artists and professionals with their counterparts from all over the continent.

Matchmaking aka Not-That-Speedy-Speed-Meetings
Fri 20 March | 13:00 – 18:00 | Schiffbau, LaSalle

Tailored to the interests of each individual participant, our extended matchmaking event is designed to introduce Swiss music business professionals to colleagues from abroad with (potentially) similar aims. These one-to-one meetings will take place in a relaxed environment away from the conference hustle and bustle.

Message to any professionals wishing to participate in this event: Please make sure to use the link below to register in order to be ready when the open call is launched.
Swiss Music Business Mails

Panel “What Kind of Sport is Export?”
Fri 20 March | 14:15 – 15:30 | Schiffbau, Matchbox

Switzerland is not a big country. It doesn’t take long for an artist with a certain kind of ambition to reach the limits of their home market. However, a sense of ambitions unfulfilled does not necessarily mean that an artist is ready to take on “abroad”. What time is the right time to go abroad? Where does the process start, and how do you get there? Are showcase festivals the only route towards a successful export campaign? When is the right moment for the launch of an export campaign, and what are the possibilities? And: how much “work” needs to be put into a “networking” strategy?  

Together with our guests and Best Practice, this panel will look at the possibilities as well as sense and nonsense in planning an export campaign.

Swiss Business Lunch
Co-presented by SME, Sonart and Pro Helvetia
Sat 21 March | 11:30 – 13:00 | Schiffbau, LaSalle

Evolved from the perennially popular Swiss Business Brunch, we will not just be serving the accustomed bread, cheese, coffee and juice but also (non-animal) hot dogs and a pop quiz presented by the Natalia Anderson! What remains exactly the same is the fact that the event will offer a great opportunity to meet old friends and colleagues, make new ones, and find out from a roomful of horses’ mouths what is really going on in the music world right now.

m4music Festival
m4music Conference
Sonart
Pro Helvetia